1st Anniversary: Journeys

Date: Saturday 5th May 2018

Time: 2.45-5.15pm

Location: Farringdon

This year we celebrated our 1 Year Anniversary / 1st Birthday of our establishment. It has been year of organising and meeting a range of Professional Muslim Women across industries, at various levels of experience and life stages.

It was an intimate session where we were able to talk quite in depth of our individual journeys, the challenges and opportunities we felt. What we succeeded in, what lessons we learnt and talked about where we would like to go now in the future.

It was good to reflect on the the journey of Pass the Mic Sis to see what was achieved within a short amount of time, with limited professional connections and resources. It just goes to prove that if one has the will to do something anything is possible. If a year a go someone would have told me that I would be organising networking events and contacting professional Muslim and non-Muslim women to be guest speakers, I would have laughed. But alhumdilillah an amazing bunch of Muslimahs have joined the ride and in shaa Allah we will continue to grow and attract a wider range of Professional Muslim Women in the year ahead.

So all you Professional Muslim Women out there, if you are interested in networking, supporting, learning and growing with an amazing range of fellow Muslim women come join us at our future events and help us develop the sessions further. In shaa Allah.

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Introduction to Social Media for Professional Networking and Business Development

Date: Saturday 5th August 2017

Time: 3-5pm

Location: Canary Wharf

This session was packed with lots of information for sisters to take away. We looked at the concept of social media from its root within the marketing strategy of the business plan, the various platforms available for use within a professional context, finding out who the target market is and catering the content posted to their interests and needs, whilst maintaining the integrity and ethos of one’s own business/individual goals.

We explored the optimal times to post within each selected platform; we covered the most popular ones notably, LinkedIn, Facebook, Twitter, YouTube, Google+, Instagram and Pinterest. Online tools worth looking into to help monitor and manage posts across these platforms include Buffer, Hootsuite and Trello. The ultimate goal for social media is to create business leads and direct traffic to one’s website, and thus improve it’s search engine optimisation (SEO).

As with every successful strategy one needs to research, plan, practice, and evaluate; what worked, what could have been better and something to think about next time. Then continue the cycle by doing further research or going back to plan again. The idea is that social media isn’t static, it needs to constantly be reviewed and adapted to retain, maintain and grow a loyal online following.

The aim of the session was to show the sisters in attendance that social media can be used professionally for business or career development purposes if utilised effectively in a strategic and well thought out way. We succeeded in convincing one sister to create a LinkedIn account as a great way to search for and be found for potential new roles. As the one presenting this information to the sisters, I followed this through at work to help further develop the social media strategy for the practice I work with during the day!