The Elevator Pitch

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Date: Saturday 21st July 2018

Time: 2.45-5.15pm

Location: Farringdon

Whether you’re an entrepreneur, business owner, home-schooler, employee, or a sister looking for a career change, come and tell us your story!

The Elevator Pitch is the chance for you to test your ideas, generate leads or practice your presentation skills. OR all of the above. Whether you are just starting out, thinking of starting out or are already well-established in your field why not come and share your journey with us? No idea is too small or too big! Inspire others to begin or further their journeys.

As one of four Pitchers, you will be given 5 minutes to entice the audience, after which you will receive feedback through shared discussion. If you email the organiser prior to the event that you’d like to do a pitch along with what you hope to achieve from your 5 minute Pitch and post-Pitch feedback slot, we can try to direct the Q&A / feedback session accordingly. In shaa Allah.

Alternatively you could attend and enjoy the event as an audience member and join in with the discussions and Q&A sessions!

Please note that this is a sisters’ only event and for security purposes venue details will only be disclosed to sisters who confirm their place.

Light refreshments are available and any sisters interested can join us for dinner to continue discussions at a local restaurant after.

The venue is a short walk from Farringdon Station (Thameslink, Metropolitan, Hammersmith&City and Circle lines) and St John’s Street bus stop. There may be some limited on-street parking, although it’ll be on a first come first serve basis pending availability.

Thanks to the sisters who were able to battle through the tube closures and made it to our #TheElevatorPitch session. It was an intimate event with Pitchers receiving constructive feedback to hone in on and develop their #presentationskills and #confidence in #publicspeaking.

Introduction to Social Media for Professional Networking and Business Development

This session was packed with lots of information for sisters to take away. We looked at the concept of social media from its root within the marketing strategy of the business plan, the various platforms available for use within a professional context, finding out who the target market is and catering the content posted to their interests and needs, whilst maintaining the integrity and ethos of one’s own business/individual goals.

Date: Saturday 5th August 2017

Time: 3-5pm

Location: Canary Wharf

This session was packed with lots of information for sisters to take away. We looked at the concept of social media from its root within the marketing strategy of the business plan, the various platforms available for use within a professional context, finding out who the target market is and catering the content posted to their interests and needs, whilst maintaining the integrity and ethos of one’s own business/individual goals.

We explored the optimal times to post within each selected platform; we covered the most popular ones notably, LinkedIn, Facebook, Twitter, YouTube, Google+, Instagram and Pinterest. Online tools worth looking into to help monitor and manage posts across these platforms include Buffer, Hootsuite and Trello. The ultimate goal for social media is to create business leads and direct traffic to one’s website, and thus improve it’s search engine optimisation (SEO).

As with every successful strategy one needs to research, plan, practice, and evaluate; what worked, what could have been better and something to think about next time. Then continue the cycle by doing further research or going back to plan again. The idea is that social media isn’t static, it needs to constantly be reviewed and adapted to retain, maintain and grow a loyal online following.

The aim of the session was to show the sisters in attendance that social media can be used professionally for business or career development purposes if utilised effectively in a strategic and well thought out way. We succeeded in convincing one sister to create a LinkedIn account as a great way to search for and be found for potential new roles. As the one presenting this information to the sisters, I followed this through at work to help further develop the social media strategy for the practice I work with during the day!